The European Union (EU) has taken bold steps to establish a comprehensive regulatory system that is responsible for AI safety, clarity, and ethical use. The implementation of the new European Artificial Intelligence Act is a significant development in global AI governance, providing a complex regulatory framework to control the advancement and use of AI within the EU.
Provisions of the EU AI Act
The European Union AI Act addresses a range of issues that need to be resolved, including the control of potential dangers, protection of privacy, and ensuring a favorable environment. The act adopts a risk-based strategy, where specific rules and regulations are imposed based on the level of risks involved.
The act prohibits the use of AI applications that pose risks and requires transparency rules to ensure accountability for such AI. Additionally, any AI with potential risks must undergo a risk assessment before it can be launched.
However, the European Union gives priority to AI applications that emphasize human supervision, aiming to prevent undesirable outcomes and ensure safety in services that people rely on.
Personal Liability and Accountability for AI Leaders
Under this law, AI leaders are held personally liable for the systems they develop, discouraging the misuse of AI for harmful purposes such as endangering lives or engaging in discrimination.
Alignment with the EU AI Rules
Melih Yonet, the Head of Legal at Intenseye, a leading AI-based Environmental Health and Safety (EHS) platform, recognizes the importance of AI safety and privacy in the technology era.
Yonet emphasizes the need for AI solutions to incorporate privacy-by-design principles, using techniques like pseudonymization and 3D anonymization to mitigate risks and ensure compliance with regulatory requirements.
He further highlights the importance of designing trust in AI systems, as it drives innovation, productivity, and a culture of safety.
Safeguarding against Misuse through EU AI Regulation
In addition to the EU AI regulation, the rules also address the potential misuse of algorithms that power AI. This is crucial as misuse can cause significant harm to individuals and societies.
This bill aims to combat bias and ensure that AI technology does not pose a threat to society. It establishes liability to prevent negative outcomes and ensures that AI is deployed with necessary care. Yonet emphasizes the importance of separating AI-generated content from reality and promoting ethics in AI use to minimize misinformation and maintain transparency in AI-centered processes.
