NotCo, a prominent Chilean company specializing in plant-based foods, has unveiled its latest innovation: an AI-generated plant-based ‘turtle’ soup. This soup serves as a symbolic reminder of the traditional turtle egg-based dish, aiming to raise awareness about the plight of these animals while providing a sustainable alternative for cuisine.
Known as “turtle soup redefined,” this groundbreaking creation from NotCo’s culinary experts utilizes the latest advancements in artificial intelligence. Through a meticulous process, the AI system analyzed a vast collection of 300,000 plant specimens and tested an astounding 260 quintillion combinations. The result is an organic blend of five fermented plant proteins that effectively mimic the desirable qualities of turtle meat in terms of flavor and texture.
Bernardo Moltedo, NotCo’s AI culinary science specialist, expressed the company’s desire to make an impact through artificial intelligence. By challenging themselves with the question, “Why not?” they embarked on a mission to preserve endangered species, with turtle soup serving as a prime example.
Thus, the AI-powered ‘turtle’ soup aligns with NotCo’s social values of environmental sustainability. By offering a cruelty-free version of this esteemed cuisine, the company combats the exploitation of endangered species and addresses the alarming situation surrounding traditional turtle soup.
Turtles, classified as endangered species, suffer from pollution, habitat loss, and illegal hunting. However, despite international regulations prohibiting their harvest, the consumption of turtle soup persists in various regions, particularly in Asia and Latin America.
NotCo’s AI-powered culinary revolution extends across its presence in 12 countries, providing a plant-based alternative to animal-based ingredients for those seeking the taste of meat without the negative impacts on animal farmers. From burgers to milk, mayonnaise to ice cream, NotCo’s products effectively replicate the taste and texture of their traditional counterparts while remaining sustainable and cruelty-free. The company plans to go public in 2025, further solidifying its leadership in creating healthy vegan food options for consumers.
NotCo’s AI-generated ‘turtle’ soup represents not only a breakthrough in sustainable food innovation but also a significant step forward. By leveraging AI to satisfy taste buds and advocate for the preservation of endangered animals, the brand not only fulfills consumer demands but also contributes to species conservation.
As consumers become increasingly mindful of their ethical and sustainable choices, NotCo’s inventions offer a practical solution to environmental issues. These products allow consumers to savor the deliciousness of animal-based foods without harming the environment.
Although plant-based turtle meat and soup are not yet available on the market, NotCo will offer online classes for individuals interested in learning how to prepare the soup in their own kitchens. By staying ahead of the trend towards plant-based diets, NotCo aims to contribute to a positive transformation, one product at a time.
