The shift from the current state of GenAI intelligence to a functional and accessible guardian of social media is beginning to reshape the landscape of social platforms. Artificial intelligence tools and gatekeepers are increasingly playing a crucial role in controlling social engagement on platforms like TikTok and Instagram.
The emergence of AI influencers has become a new reality. However, this development raises concerns about the generation and manipulation of content, posing a potential threat to human creators. One solution to this problem lies in the capabilities of blockchain technology, specifically in the verification of digital identities. TikTok recently announced the launch of an in-app feature that allows users to enhance their selfies with various postures and styles. These transformed images can then be shared or used as a caller ID.
This feature empowers individuals with limited artistic abilities to create exceptional avatars. Moreover, it is free and readily accessible, eliminating financial barriers and lowering the entry threshold. While this is a commendable and promising goal in theory, it is only the beginning. TikTok is also venturing into the development of AI-driven influencers who can advertise for brands and engage in activities similar to human influencers.
The concept of AI influencers is not entirely new, with profiles like Imma and Shudu already amassing hundreds of thousands of followers. However, until now, digitally created influencers have been significantly more expensive to launch compared to real human influencers. This is rapidly changing with the introduction of AI software suites like ChatGPT and Midjourney. These tools enable ordinary individuals to create high-quality content with minimal effort, resulting in broader exposure for regular people.
This trend shows no signs of slowing down, and it is only a matter of time before celebrities and other influential figures start creating their own AI influencers. These digital personas can be utilized to promote anything the creators desire. Considering the prevalence of bot accounts and automated programs in social media, one can easily envision the potential trouble these AI influencers may cause if misused.
