The tokens that have been most searched on Binance encompass a combination of meme frenzy and prominent blue-chip assets. Bitcoin (BTC) and Ethereum (ETH) have gained significant interest from traders, as well as protocol tokens like TRON and NEAR. Notably, meme tokens, with Pepe (PEPE) leading the pack, also make up a substantial portion of the top searched tokens.
The recent search data reflects the current market trends, including the all-time high of PEPE and the introduction of Notcoin (NOT) tokens. This newfound status among the most searched tokens represents a change in fortune, particularly for PEPE. Earlier this year, due to its volatility, PEPE was placed on a monitoring list with the possibility of being delisted. However, with increased trading volumes since the beginning of 2024, PEPE no longer carries the monitoring tag.
Some of these new tokens heavily rely on their Binance pairings, which account for the majority of their trading volumes. The influx of investors in a particular trading pair can result in more significant price rallies.
It is worth noting that the most searched list is merely a snapshot of the current market and does not guarantee long-term success. Leading coins such as BTC, ETH, and Solana (SOL) continue to dominate in terms of trading volume on Binance.
Binance, with over 350 listed tokens across different tiers, has certain limitations in place. The exchange offers decentralized liquidity pairs and the option to trade smaller niche assets using PancakeSwap. Additionally, Binance has hinted at expanding its listings, although not all tokens receive the same level of exposure and high profile.
Binance has modified its listing criteria to discourage projects with substantial treasuries and early venture capital investors. This change may potentially delay the influx of new listings. Furthermore, Binance is currently regrouping after its co-founder and CEO, Changpeng “CZ” Zhao, received a four-month sentence for violating US money-laundering laws.
As Binance specifies its new low-float token rules, meme coins align perfectly with the criteria. Meme tokens, including the original Dogecoin (DOGE) as well as the new crop of meme tokens that have emerged in the past two years, are listed on Binance. There is now a growing campaign to list DOG, an unfamiliar type of asset that is both a meme asset and the most successful Bitcoin Rune to date. Binance has not provided any indications of listing Runes, which were once considered a novelty but have recently experienced significant price increases.
Binance has not explicitly promised to list Runes, but has published educational content about this new token type. While Binance’s portfolio follows market trends, it remains uncertain when they will address the listing of Ordinals, Runes, or RGB assets. The market value of Runes has already exceeded $1 billion, leading to discussions of more listings.
Despite Binance’s continuous expansion of its listings, the exchange also maintains a monitoring list of highly volatile tokens. This list includes the FTT token from the now-defunct FTX exchange, as well as previously popular assets that have fallen out of favor. It is important to note that a listing on Binance does not guarantee liquidity or interest, and some of these newly popular assets may have short-lived success.
Reported by Hristina Vasileva for Cryptopolitan.