News Release:
iGaming platform BC.GAME, according to an announcement by Leicester City on July 5th, has signed a milestone agreement worth $40 million to become the “Official Main Partner” of the English football club Leicester City. This is one of the most significant partnerships in the history of Leicester City and British Columbia. Starting from the 2024/25 season, the brand of BC.GAME will prominently appear on the front of the first team’s jerseys and adult replica jerseys of Leicester City men’s team.
As part of its expansion, BC.GAME will launch its proprietary cryptocurrency $BC, which is the native token of BC. The BC.GAME platform aims to provide unique value to token holders and platform users through various incentives and practical functions. $BC is not only the governance token of BC’s gaming products but also the utility token of the gaming products.
The launch of $BC: Enhancing the iGaming experience
BC.GAME has launched $BC, a new cryptocurrency designed to enhance players’ experience on its platform. Based on extensive community feedback, $BC aims to provide users with a more comprehensive and valuable experience. The token will be at the core of the gaming ecosystem, enabling in-game purchases, exclusive feature access, and more.
The launch of $BC marks an important step forward in the development of the platform. The cryptocurrency will enhance the gaming experience and foster community awareness among players. By integrating $BC into the platform, BC.GAME ensures that users can enjoy seamless transactions and exclusive offers that were previously unavailable.
BC.GAME has been a strong supporter of the Bitcoin Lightning Network since 2019, demonstrating its commitment to advancing the field of cryptocurrency. Reflecting this support, BC.GAME has innovatively changed the “B” in the jersey logo to “₿”. According to 1ml.com, BC.GAME ranks 16th in terms of nodes, further showcasing its prominent role in the crypto community.
Robust tokenomics and growth strategy
To support the growth of $BC in British Columbia, BC.GAME plans to implement community airdrops, liquidity mining, and comprehensive marketing strategies. These initiatives, based on a strong token economics framework, are expected to create a vibrant market and provide consistent user value. Community airdrops will reward early supporters and active participants, while liquidity mining will ensure that $BC remains a stable and valuable asset.
BC.GAME’s comprehensive marketing strategy includes collaborations with influencers, partnerships with other platforms, and targeted advertising campaigns. These efforts aim to increase awareness and adoption of $BC, ensuring its success in the competitive cryptocurrency market.
Strategic partnership with Leicester City Football Club
BC.GAME has also established a notable partnership with Leicester City Football Club, with the collaboration period from August 2024 to May 2026. As part of this agreement, BC.GAME’s logo will appear on Leicester City’s team jerseys, significantly enhancing the global visibility of the platform.
Leicester City is renowned for its unexpected Premier League victory in 2016 and its FA Cup victory in 2021, having a rich history and passionate fan base. This partnership aligns with BC.GAME’s strategy of connecting with prominent sports entities and leveraging the club’s international appeal. This collaboration will not only elevate the brand of BC.GAME but also provide exciting new opportunities for Leicester City fans to interact with the team.
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