Coin World Report:
The blockchain industry has long faced a core challenge: despite continuous advancements in blockchain technology, the adoption rate by users remains limited. Compared to traditional social platforms with billions of users, Web3 only has approximately 5 million active users. How to effectively reach and attract mainstream users has become an urgent issue for Web3 projects to consider and practice.
In 2024, Telegram gradually became an accelerator for the mass adoption of Web3. With a user base of 950 million and a crypto-friendly ecosystem, Telegram stands out in the transition from Web2 users to the Web3 world. Several key points of the current Telegram ecosystem are worth noting:
Validated growth patterns: The TON ecosystem has proven that the combination of viral transmission mechanisms and social distribution can effectively drive mass adoption. In addition to TON, multiple public chains such as BNB Chain, Aptos, Sui, and Core are also competing for users within the Telegram ecosystem. Furthermore, many centralized exchanges (CEX) have listed tokens of Telegram ecosystem projects to compete for traffic.
Market timing: Although there is still vast space for the Telegram ecosystem, the effectiveness of customer acquisition may be weakened due to competition for the same group of users among projects. Project teams need to gradually improve their user acquisition and retention strategies.
Customer acquisition cost: With more projects joining the ecosystem, the cost of user acquisition is expected to rise, making early action crucial.
Four stages of the product lifecycle and essential growth tools
When Web3 projects start creating Telegram Mini App products, addressing growth issues throughout the product lifecycle is unavoidable. The following are the essential tools we have summarized that can help project teams improve efficiency and effectiveness during the rapidly changing stages of Telegram traffic.
Launch stage
The initial stage of any Web3 project faces the challenge of gaining attention and establishing an initial user base. Solutions specifically designed for addressing growth issues in this stage can provide ways for project teams to accumulate initial traffic. The following tools are designed to solve growth issues in this stage:
Galxe: A comprehensive Web3 community growth and engagement platform that focuses on user acquisition through Web3 tasks.
Ton.AI: Provides precise user acquisition services based on refined user tags and profiles, helping projects reach their target audience from day one.
Growth stage
When a project starts gaining attention, it needs to enhance community engagement and continue expanding its user base. This stage emphasizes scalable automation solutions that can handle the increasing number of users while maintaining the quality of user engagement. Several notable platforms serve this crucial stage:
TaskOn: A Web3 task collaboration platform with integrated loyalty systems that enhance marketing and operational efficiency.
Footprint Growthly: A no-code Telegram Mini App solution that helps projects establish self-growing engines.
Zealy: Provides gamified experiences through a task platform, combining loyalty systems for sustained user engagement.
Mature stage
Mature projects need to optimize their existing user base while attracting new users. This stage requires sophisticated user segmentation and targeted engagement strategies. Advanced analytics and user behavior tracking are crucial for maintaining growth momentum. There are mature solutions available on the market:
TaskOn and Zealy: Provide advanced loyalty systems with features such as leaderboards, enabling complex user segmentation.
Footprint Growthly: Combines on-chain and off-chain data analysis to provide comprehensive user profiles and segmentation capabilities, offering deeper user insights.
Monetization stage
The final stage focuses on converting the existing user base into sustainable revenue streams. This stage requires sophisticated advertising systems and tools for monetizing traffic. Projects in this stage implement advanced revenue optimization strategies while maintaining user engagement and satisfaction. The focus shifts from pure growth to balancing user acquisition and revenue generation, requiring tools that can effectively monetize user activities without compromising the user experience. Solutions for this stage include:
Ton.AI: Focuses on Telegram’s intelligent advertising platform, maximizing sustainable revenue through rich user profiles.
Adsgram: An advertising platform specifically designed for Telegram Mini Apps.
Telega: Provides specialized commercial advertising services within Telegram channels.
Conclusion
As the Web3 industry continues to develop, the role of growth tools in narrowing the adoption gap becomes increasingly critical. Combining data analysis with targeted growth mechanisms has become an emerging standard for successful Web3 projects. The development of Web3 growth tools marks an important step towards mainstream adoption. The ability to understand and influence user behavior will determine whether a project can achieve sustainable growth.
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This article is for industry research and communication purposes only and does not constitute any investment advice. The market carries risks, and investments should be cautious.
About Footprint Analytics
Footprint Analytics is a comprehensive blockchain data analytics platform that simplifies complex analysis for enterprises and projects within the Web3 ecosystem. It provides customized solutions, eliminating the need for extensive expertise and infrastructure maintenance. The platform offers long-term growth tools designed to help gradually build and manage communities, emphasizing sustainable growth and user loyalty. By combining powerful analytics tools with community management tools, Footprint Analytics enables projects to effectively utilize blockchain data for decision-making and growth strategies, covering various areas such as GameFi, NFT, and DeFi.
