Samsung, the South Korean electronics company, is planning to revolutionize its business by utilizing Metaverse, AI, and robots. The company aims to actively promote the development of robots and Metaverse enterprises. Samsung is set to launch its own Metaverse device in the near future.
In recent times, Samsung has faced criticism due to a decline in app sales and stock prices. To overcome these challenges, the company is now considering leveraging the power of Metaverse. During a shareholder meeting earlier this month, Samsung unveiled its decision to embark on the Metaverse path. This will involve acquiring and merging with companies in the fields of artificial intelligence, 5G mobile technology, and robot production.
Metaverse is a virtual world built on blockchain technology, often compared to the Matrix movies. Samsung plans to utilize Metaverse to create a virtual ecosystem that will facilitate the advancement of robots and Metaverse enterprises.
Samsung made this announcement as a response to the issues faced by its “Game Optimizing Service” (GOS), which affected the performance of numerous gaming apps on Galaxy S22 phones and caused a significant drop in the company’s stock price.
This strategic shift towards Metaverse represents a significant change for Samsung, as it moves beyond physical products and focuses on virtual experiences. The launch of the Metaverse initiative is expected to take place soon.
This move by Samsung holds the potential to greatly impact its business, signaling a transition towards a more digital and virtual future.
According to Hankyung, the decline in Samsung’s share price is attributed to the absence of a new growth engine. Therefore, the company believes that Metaverse, AI, and robots will serve as the driving forces behind its future success. This decision is noteworthy as it indicates Samsung’s belief in the potential of virtual realities over physical products. Only time will reveal the wisdom of this choice.
Since the acquisition of Harman Electronics, Samsung has not made any further purchases, and there have been no comparisons between Samsung and its competitors. As a result, Vice Chairman Han has decided to invest in Metaverse as a strategy to expand the company, as stated during the shareholder meeting.
For the past two years, Samsung has considered robots as a potential growth engine, in addition to Metaverse. In late 2020, the company established a dedicated task force focused on the commercialization of robots. Experts predict that Samsung will remain the apparent leader in consumer electronics globally for at least the next decade. After a year of preparation, the company is expected to begin significant operations in this sector.
During the meeting, Vice President Han emphasized Samsung’s aspiration to become a world-class robot technology company in various fields. This vision aims to enable future generations to live alongside robots as life companions.
At the Mobile World Congress in Barcelona earlier this year, Vice Chairman Han highlighted the growing importance of Metaverse in business environments. As a result, Samsung plans to introduce a Metaverse product. Although no specific release date was disclosed, it is anticipated that the device will be unveiled soon. This move by Samsung could have a profound impact on the global economy, signifying a transition towards a more digital and virtual future.
