Bulgaria, Sofia, June 27, 2024, Chainware AdEx announced the launch of its platform, repositioning it as a tool primarily aimed at Web3 advertisers looking to engage a wider Web2 audience. The updated platform introduces some technological advancements, including the integration of artificial intelligence (AI) and zero-knowledge (ZK) privacy protocols.
The AdEx platform has undergone significant improvements to better serve advertisers:
– Reduced campaign costs: The fee is now 7%, reduced to 4% when using the ADX token.
– Deposit bonus: Advertisers depositing over $10,000 will receive a 30% deposit bonus, increasing their ad spending.
– Advertiser focus: The platform’s redesign prioritizes the needs of advertisers, integrating with supply-side platforms (SSPs) to expand available ad inventory.
– Expanded payment options: Advertisers can now use various payment methods, including cryptocurrencies such as USDT, USDC, ADX, and DAI.
– Polygon network support: This addition aims to provide faster transactions and lower fees.
– AI and zero-knowledge technology: These new features are designed to optimize ad performance and improve user privacy.
Since its founding in 2017, AdEx has evolved from a crowdfunding campaign that raised over $10 million to a platform focused on the digital advertising industry. The platform has developed various features beneficial to advertisers, including the launch of the Ambire wallet and subsequent rebranding. The current update marks a continued focus on integrating advanced technologies to improve ad effectiveness and privacy.
With the product launch, AdEx is strengthening its offerings to advertisers, focusing on technical integration and platform usability to meet the evolving needs of the digital advertising industry.
About AdEx:
AdEx represents the next generation of advertising technology solutions, aimed at addressing some of the most prominent inefficiencies in the online advertising industry, such as ad fraud, lack of transparency, and user privacy. Established in 2017, AdEx is a decentralized advertising exchange that has shifted to meet the needs of Web3 advertisers as a demand-side platform (DSP). This shift enables them to programmatically access untapped audiences of potential crypto users. Notable platform advantages include minimal fees (campaigns only require 7%), premium publishers, stable coin payment options, and enhanced security.
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