Aptos Labs and NBCU Collaborate to Transform Fan Experience Through Web3 and Blockchain

CoinWorld reported:
【Press Release – Palo Alto, USA, June 20, 2024】
A multi-year agreement will combine Aptos’ blockchain technology and Web3 onboarding guidance provided by Aptos Labs with NBCUniversal’s globally recognized media and entertainment brands.
Aptos Labs announced today a long-term strategic development agreement with NBCUniversal, aiming to revolutionize fan experience, loyalty, and gaming through blockchain technology and Web3.
The agreement will explore integrating accessible blockchain technology and Web3 with NBCUniversal’s properties, connecting fans with the content they love.
Mo Shaikh, Co-founder and CEO of Aptos Labs, said, “Our goal is to deliver world-class internet-grade blockchain products and solutions to the market.” “We look forward to working with NBCUniversal to leverage Aptos blockchain to deepen fan relationships and provide unique entertainment experiences.”
Greg Reed, Vice President of Technology Partnerships at Universal Pictures, said, “The landscape of media and entertainment is rapidly changing, with fan experience and preferences driving more change than ever before.” “Our years of collaboration with Aptos Labs will help us deepen fan relationships, creating and delivering more media and entertainment experiences that audiences crave.”
Aptos will expand on NBCUniversal’s previous initiatives using Web3 and blockchain technology to engage fans, including digital treasure hunts during Halloween Horror Nights at Universal Studios Hollywood and Universal Orlando Resort. Universal Pictures has also released blockchain-based gaming experiences to promote its theatrical releases. This partnership will further explore the potential of Web3 in cultivating interactive digital experiences on the NBCUniversal platform.
About Aptos Labs
Founded by Mo Shaikh and Avery Ching, Aptos Labs is committed to creating better internet tools and seamless usability, bringing the benefits of decentralization to the masses. Aptos Labs has raised over $400 million to date with support from top investors including a16z, Jump Crypto, Binance Labs, Dragonfly, PayPal Ventures, Andreessen Horowitz, and Franklin Templeton Investments. For more information: https://aptoslabs.com/
About Aptos Network
Aptos is the next generation Layer-1 blockchain. Aptos’ groundbreaking technology and programming language, Move, aim to develop, enhance performance, and strengthen user protection. For more information on the Aptos blockchain, visit https://www.aptosfoundation.org.